As you know as a small business owner business can be tough. Being on a tight budget does not have to translate to low impact, or no impact. The current economy has everyone scaling back. One place not to be cheap on, is a small business marketing budget. Following common sense, using human nature and an approachable manner, every single marketing dollar can be maximized.
Simple techniques such as e-newsletters, email blasts, blogs, forums, press releases in the local paper and follow up on referrals can help you maximize your resources and minimize your wasted dollars. S=Even simple exposure will garner you positive results and you will feel good about your small business marketing budget, even if it isn’t colossal. It doesn’t have to be to get great results.